Kelly [Sheridan, Set designer] and I went back and forth on inspo for the lookbook set for a while until we came up with the idea of this wall. We definitely wanted to keep it simple & only build something that would accentuate the clothes, not take the spotlight. Kelly spent the whole night before the shoot building this intricate and massive backdrop piece-by-piece on location.
On sunday, Emily & I found our way to Horseneck beach for the SS15 preview campaign. The sun was high, there was music playing from all over & beachers tanning in the dunes. It was the most beautiful day of the summer thus far. We walked behind the dunes for a while until we came to a quiet, grassy spot. Em started to pose in front of a mound of sand, her hair wind blown from the drive & her skin already rosy from the sun. We shot her in two playsuits for a bit and then ran to the beach to lay out before the sun was gone. What a peaceful and fun day with a friend. Xx Pini
PS: Read our interview with Schön! Magazine and view the editorial!